Reza Rad

Jayson DeMers The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth. With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014. 1.      Content Marketing Will be Bigger Than Ever One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its

Patrick Spenner It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s “10 Marketing Trends for 2013 You Haven’t Heard” was a popular one.  Let’s do it again.  Hoping three or four of these are ones you won’t have thought about or fully appreciated. 1.  Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages typically held only by large companies generates some real doozy business model disruptions in 2014.  You might be thinking about that viral video on Amazon drone delivery , right?  Nah.  Too much regulatory non-sense for delivery drones to take off in 2014 (Hi-yooooh! Pun intended!) .  Here’s my bet: doggie biometrics.  Imagine: dog collar with accelerometer and GPS.  Chip implant with biometric sensor and gyroscope.  BAM!  You’ve got yourself a dog spinning out a terabyte of data about barking, peeing, eating, peeing, moving, peeing and sniffing habits.  And that enables pet owner

Nowadays when you check the market simply you will find out that from 4Ps which we always try to analyze all of records based on them, just you can find pricing in the market. All of promotions are designed based on different pricings and none of companies are working on quality and positioning. It is very hard to say that which product belongs to which segment and also it is very hard to say which market goes for which brand. Really, what happened in the market and what happened for marketers?