Powerful online marketing: 10 essential lessons for small businesses



Most small businesses understand the importance of a business plan, but today an online marketing strategy is just as vital. From gaining new customers to getting your SEO on track, our new SmartCompany short course, Powerful online marketing: 10 essential lessons for SMEs, brought to you by Sensis, will get you on track.

Lesson #1
Online marketing fundamentals: set your strategy
Identify your goals, define your target market and examine the online marketing fundamentals you need.

Lesson #2
Combine functionality and design for a killer website
Learn how to create a website that not only looks good but is straightforward to use.

Lesson #3
User experience is essential to the success of your site
We look at how the user experience (UX) and user interface (UI) can make a big difference to your results.

Lesson #4
Embrace mobile technologies and boost your sales
Learn why optimising your website for smartphone and tablet users is vital for customer conversion.

Lesson #5
Decoding SEO: it’s not as tricky as it sounds
Implement simple search engine optimisation (SEO) techniques to increase your online visibility.

Lesson #6
Communicating your brand’s voice on social media
Content matters. Look at how to perfect your social media strategy.

Lesson #7
Content creation: get the message right
A content cheat sheet to boost sales, increase website traffic and improve your brand’s reputation.

Lesson #8
eCommerce insight: vital factors for customer growth
Learn the steps to success when it comes to eCommerce to help customers find your products and services, and feel confident to make a purchase.

Lesson #9
Location-based marketing: how does it work?
Boost your online strategy via location-based marketing, from Yelp through to Urbanspoon.

Lesson #10
Get your search engine marketing campaign on track
Wrap up your online marketing course creating an SEM campaign tailored to promote your business.

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