Reza Rad

November 08, 2015 Sarah Snow Myths about Facebook appear, maybe most often, in your Facebook news feed. You know what I’m talking about: “Facebook is going to sell your photos!” “You can check out whenever you like, but you can never leave!” “The sky is falling!” Mihir Patkar recently published a list of debunked Facebook myths on Make Use Of.  And it is super helpful. Many of the stories going around about Facebook are completely wrong. And we’re going to let you know why. Myth #1: People Can See Who Viewed Their Profile I can see why this might be scary. Can your high school boyfriend see that you’ve checked his profile everyday this week? It would be embarrassing if he could. Also, you can see who checked your profile on LinkedIn. But no can see who checked their Facebook profile. Facebook itself has put out a disclaimer. “No, Facebook doesn’t let people track who views their profile. Third-party apps also can’t provide this functionality.” “This is one of those legends th

Marketers are spending more on—and generating more revenues from—their data-driven marketing efforts, according to a survey conducted in July 2015.  The  Direct Marketing Association (DMA)  found that revenues generated by data-driven marketing grew for 45.7% of US marketers between Q1 and Q2 2015, with 9.0% saying they grew significantly. What’s more, respondents thought data-driven marketing would be even better for revenues in the future. When the DMA asked about expected changes in such revenues between Q2 and Q3, a majority of respondents (54.3%) said their organization’s revenues from data-driven marketing would go up. The share expecting significant increases also rose, to 11.0%.. Meanwhile, while significant shares of marketers expect no change in such revenues, the share who are projecting decreases fell from 9.6% in Q2 to 4.7% in Q3. Spending on data-driven marketing is also increasing quarter over quarter—and those increases are becoming more likely, too. While