Marketers More Optimistic About Data-Driven Revenues

Marketers are spending more on—and generating more revenues from—their data-driven marketing efforts, according to a survey conducted in July 2015. 
Change in Revenues Generated by Data-Driven Marketing Activity According to US Marketing Professionals, Q2 2015* & Q3 2015** (% of respondents)
The Direct Marketing Association (DMA) found that revenues generated by data-driven marketing grew for 45.7% of US marketers between Q1 and Q2 2015, with 9.0% saying they grew significantly.
What’s more, respondents thought data-driven marketing would be even better for revenues in the future. When the DMA asked about expected changes in such revenues between Q2 and Q3, a majority of respondents (54.3%) said their organization’s revenues from data-driven marketing would go up. The share expecting significant increases also rose, to 11.0%..
Meanwhile, while significant shares of marketers expect no change in such revenues, the share who are projecting decreases fell from 9.6% in Q2 to 4.7% in Q3.
Change in Data-Driven Marketing Spending According to US Marketing Professionals, Q2 2015* & Q3 2015** (% of respondents)
Spending on data-driven marketing is also increasing quarter over quarter—and those increases are becoming more likely, too. While the majority of respondents said there was no change in regards to their organization’s data-driven marketing spending in both periods queried, more than a third (34.6%) said they spent more in Q2 than Q1, while 39.2% expected spend to increase somewhat or significantly in Q3.
In terms of data-driven marketing priorities, almost two-thirds of US marketing professionals said that expanding focus on customer acquisition, as well as retention, loyalty and CRM were key. Evaluating utilization of marketing technologies and integrating or activating new data sources were also important.
Source:
http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003

Comments

Post a Comment

Popular posts from this blog

Important update to Remarketing with Google Analytics

Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick . This will allow you to reach your customers across devices when using Google Analytics Audiences. Our research shows that six in ten internet users start shopping on one device but continue or finish on a different one. With cross-device remarketing in AdWords and DoubleClick, if someone visits your website on one device, you can now reach them with more relevant ads when they search or browse on another device. Where users have chosen to enable Google to associate their web and app browsing history with their Google account, and to use information from their Google account to personalize ads, Google will use data from its signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. In order to support this feature, tw
Read more

Your Brand New Innovation Is Brilliant--but Destined to Fail

BY Paul B. Brown When you are searching for a great idea for a product or service, one that you can build a business around, it's natural to start with a blank piece of paper--or empty computer screen. Natural? Yes. A good idea? No. To increase your odds of success dramatically, begin by searching for places where you can solve a problem or improve an existing idea. It isn't as strange as it sounds. Because you are smart and creative , there is absolutely no doubt you could come up with endless ideas for new products or services before the sun sets. There would be that zero gravity theme park, make-your-own donut shops, and that portable computer that comes with a built-in printer. Creativity is wonderful. And imagination even better. But if they are not linked to making money--or making the world a better place, if what you want to do is create a nonprofit--then they aren't particularly helpful. They are just thoughts you have to help pass the time. Creativity
Read more

How to Blog When You Just Don't Have the Time: Tips for Solopreneurs and Small Businesses

by: Hannah Forbes-George For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this ‘the top of your marketing funnel’ (gosh I think I made myself yawn then – no more jargon, I promise), which simply means it’s one really effective way to attract your prospects before converting them into leads and customers. Despite this, solopreneurs and small businesses avoid blogging because of one universal problem . . . yes you guessed it – TIME. Their are many benefits to being a solopreneur or running a small business (my favourite being that you can make decisions and change direction quickly), but lack of time isn’t one of them. You’re so busy carrying out every function of your business, that how on earth do you have time to create three, four or five insightful, original and engaging blog posts every week on top of everything else? The f
Read more