Daily Digital Marketing News

Brian Murphy joins Canadian Black Book as VP of Research and Editorial

Markham, Ontario -- March 29, 2016 -- Canadian Black Book (CBB) has announced that Brian Murphy has joined the firm as Vice President of Research and Editorial..


Canada: Hello? It's Not Just e-mail...

As Canadian and foreign companies that do business in Canada continue to struggle with the complexities of Canda's Anti-Spam Legislation compliance, some organizations are tempted to just reach for their phones instead and do some old-fashioned "cold calling," believing themselves immune from legal censure.
However, they do so at their peril, because the same organization overseeing the enforcement of CASL, the Canadian Radio-television and Telecommunications Commission, also enforces rules against "unsolicited telecommunications," specifically telemarketing phone calls targeting consumers for the purpose of selling or promoting products and services.

 http://www.mondaq.com/canada/x/477688/advertising+marketing+branding/Hello+Its+Not+Just+email

Sears Canada not likely to die while it still has real estate to sell

TORONTO — As long as Sears Canada has viable real estate to sell — and management is able to keep shaving costs — the struggling retailer will likely stay alive despite posting years of declining sales and substantial operating losses.
That’s the view of a new report from Desjardins Securities, which notes the department store’s management has not been able to reduce its fixed and variable costs quickly enough to compensate for the company’s lower revenue productivity, even as it has closed unproductive locations and rebuilt some key product categories.
http://business.financialpost.com/news/retail-marketing/sears-canada-not-likely-to-die-while-it-still-has-real-estate-to-sell



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