Books

Have you ever heard: "Not these books, any books but those"?
What did you feel inside after hearing such alarm?
I felt sick!

Comments

Post a Comment

Popular posts from this blog

How can we encourage girls to study computer science?

Image
By  Allison Master Sep 23 2015 Imagine a computer programmer. What does this person look like? What is this person doing? Is the person with anyone? What kinds of hobbies might he or she have? Chances are  that you imagined someone who is: male, white or Asian American, kind of geeky-looking and sitting alone at a computer. This typifies the stereotypical image of computer science in American culture. And this image  has only solidified over the past 30 years: so much so that high school girls  say things like : when I heard “computer science,” I pictured nerdy boys, who turned into nerdy bearded men, slouched over huge computers and click-clacking out codes that meant nothing to me. The real problem is that this geeky representation may prevent girls from seriously considering a career in computer science. As it is, women are highly underrepresented in computer science. In recent years, only  18% of college degrees have gone to women. I am p...
Read more

What High Performers Want at Work

Image
Karie Willyerd NOVEMBER 18, 2014 Find this and other HBR graphics in our  VISUAL LIBRARY  A high performer can  deliver 400% more productivity than the average performer . Despite this, when most managers look at workforce statistics, all employees tend to be lumped together into a category so broadly defined that it becomes difficult to take meaningful decisions. If your average employee tenure is six years, is that good or bad? You could benchmark the Fortune 500 and find that indeed you would look pretty good,  tied at 40 th  place . But if the people you are keeping are the low performers and your high performers are leaving, would that be really so great? Last summer, my colleagues and I at  SAP conducted a study with Oxford Economics  across 27 countries to find out what the future workforce wants. We led twin studies of executives and employees and asked the employees how they were rated on their most recent performance appraisal ra...
Read more

Important update to Remarketing with Google Analytics

Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick . This will allow you to reach your customers across devices when using Google Analytics Audiences. Our research shows that six in ten internet users start shopping on one device but continue or finish on a different one. With cross-device remarketing in AdWords and DoubleClick, if someone visits your website on one device, you can now reach them with more relevant ads when they search or browse on another device. Where users have chosen to enable Google to associate their web and app browsing history with their Google account, and to use information from their Google account to personalize ads, Google will use data from its signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. In order to support this feature, tw...
Read more