2014 Marketing Trends You Probably Haven't Heard
Patrick Spenner It’s that time of year. I’m hopped up on eggnog and ready to go! Last year’s “10 Marketing Trends for 2013 You Haven’t Heard” was a popular one. Let’s do it again. Hoping three or four of these are ones you won’t have thought about or fully appreciated. 1. Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages typically held only by large companies generates some real doozy business model disruptions in 2014. You might be thinking about that viral video on Amazon drone delivery , right? Nah. Too much regulatory non-sense for delivery drones to take off in 2014 (Hi-yooooh! Pun intended!) . Here’s my bet: doggie biometrics. Imagine: dog collar with accelerometer and GPS. Chip implant with biometric sensor and gyroscope. BAM! You’ve got yourself a dog spinning out a terabyte of data about barking, peeing, eating, peeing,...