In “Fahrenheit 451,” Ray Bradbury described a futuristic radio that could be worn inside the ear. It would be “a hidden wasp snug in its special pink warm nest,” he wrote, and the conduit for “an electronic ocean of sound, of music and talk and music and talk, coming in on the shore of [your] unsleeping mind.” That was more than 50 years ago, but it’s not a bad description of iPod headphones.
In-ear listening devices had been around for at least a century. Starting in the early 1850s, doctors inserted the ivory tips of stethoscopes into each ear, and a few decades later, similar “ear tubes” were used to listen to recorded music. Thomas Edison attached stethoscopelike headphones to his phonograph machine, which played sound off wax cylinders. Some machines came with multiple sets of tubes, dangling like streamers on a jellyfish, so that several people could listen at once.
Early earphones came in two varieties, says Jean-Paul Agnard, proprietor of the Edison Phonograph Museum in Quebec. Some were made to cover the ear; others were placed in the ear canal. Around the same time, inventors tried in-ear adjuncts to the telephone. In 1891, a Parisian named Ernest Mercadier patented what he called the “bi-telephone” — a pair of tips wrapped in rubber that would “close the ear to external sounds.”More advanced designs arrived for use with hearing aids in the first half of the 20th century. But the major burst of earphone innovation did not occur until the 1980s, when the Sony Walkman was introduced. Consumers wanted sleeker, less obtrusive headphones for their portable devices. Manufacturers also started making lighter headsets for telemarketing, an industry that grew by 800 percent from 1985 to 1995.
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The earbuds of that era didn’t always sit so firmly in place, and at times they were too tight. Some makers started sheathing them with plastic foam. Others sold kits for taking individualized impressions of a person’s ear canals. Customers would make the molds at home, then mail them in to get a pair of customized probes.
But earbuds didn’t hit their market peak until after 2001, when Apple started selling them for use with MP3 players. The white iPod headphones, designed by Jonathan Ive, would become a status symbol for early adopters, and then a key part of Apple’s marketing campaign. In 2012, the company redesigned its earbuds, and branded them as “EarPods.” The new devices resemble tiny hair dryers with protruding ends. (Previous models looked flatter, like white M&M’s.) They are supposed to be more comfortable than other earbud-style headphones, but reviewers haven’t been that enthusiastic so far. “The key thing about Apple’s EarPods,” wrote the tech site Engadget, “is that they’re tolerable to use.”
Karie Willyerd NOVEMBER 18, 2014 Find this and other HBR graphics in our VISUAL LIBRARY A high performer can deliver 400% more productivity than the average performer . Despite this, when most managers look at workforce statistics, all employees tend to be lumped together into a category so broadly defined that it becomes difficult to take meaningful decisions. If your average employee tenure is six years, is that good or bad? You could benchmark the Fortune 500 and find that indeed you would look pretty good, tied at 40 th place . But if the people you are keeping are the low performers and your high performers are leaving, would that be really so great? Last summer, my colleagues and I at SAP conducted a study with Oxford Economics across 27 countries to find out what the future workforce wants. We led twin studies of executives and employees and asked the employees how they were rated on their most recent performance appraisal ra...
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Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick . This will allow you to reach your customers across devices when using Google Analytics Audiences. Our research shows that six in ten internet users start shopping on one device but continue or finish on a different one. With cross-device remarketing in AdWords and DoubleClick, if someone visits your website on one device, you can now reach them with more relevant ads when they search or browse on another device. Where users have chosen to enable Google to associate their web and app browsing history with their Google account, and to use information from their Google account to personalize ads, Google will use data from its signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. In order to support this feature, tw...
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