McDonald's: 'We knew we couldn't market our way out of Super Size Me'

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How can we encourage girls to study computer science?

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By  Allison Master Sep 23 2015 Imagine a computer programmer. What does this person look like? What is this person doing? Is the person with anyone? What kinds of hobbies might he or she have? Chances are  that you imagined someone who is: male, white or Asian American, kind of geeky-looking and sitting alone at a computer. This typifies the stereotypical image of computer science in American culture. And this image  has only solidified over the past 30 years: so much so that high school girls  say things like : when I heard “computer science,” I pictured nerdy boys, who turned into nerdy bearded men, slouched over huge computers and click-clacking out codes that meant nothing to me. The real problem is that this geeky representation may prevent girls from seriously considering a career in computer science. As it is, women are highly underrepresented in computer science. In recent years, only  18% of college degrees have gone to women. I am p...
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The Only 3 Money Principles You Need To Know

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By: Laura Shin A year and a week ago, I began contributing to the Forbes personal finance channel. Today, my first book, an eBook published by Forbes , comes out. The topic is career and money secrets for success, which may seem like typical Forbes fodder, but for me writing a book on this topic signifies a personal redemption.   While I’m in a happy place today professionally and financially, I spent a long time from my mid-20s to my mid-30s in professional purgatory and had one disastrous affair with debt. That didn’t stop me from falling into debt a second time, but then, I became so panicked, I changed my money habits for good. It sounds like I should be the last person to relay personal finance advice to the public, but my experience with the risks of not paying attention to one’s money makes it easy for me to explain how to get on track to others. And that’s part of what motivates me—helping people who are in that same dark place I used to be in, and keeping others f...
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Why marketers need to find their own disruptive altitude

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