Reza Rad

NUMBER ONE YouTube’s new TV-focused ad offerings explained It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe to a TV service at all. Full Story: https://www.digitaldoughnut.com/articles/2018/may/youtubes-new-tv-focused-ad-offerings-explained NUMBER TWO AdWords notes have arrived: How to get started Easily add notes about changes, testing details and results and more in the new AdWords interface. Full Story: https://searchengineland.com/adwords-notes-have-arrived-how-to-get-started-299381

NUMBER ONE Snapchat Launches New Audio-Triggered Lenses The redesign of their flagship app bombed with users, forcing them to ease it back, while their Q1 results failed to meet market expectations, and raised questions about the company’s future. Add to that Facebook’s continued push into Stories, heralding it as the next bog social sharing shift, and there’s been a fair bit to be salty about at Snap HQ. Full Story: https://www.socialmediatoday.com/news/snapchat-launches-new-audio-triggered-lenses/524529/ NUMBER TWO Instagram Ad Costs: The Complete Updated Resource for 2018 With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative and gain a competitive edge by using the platform to run ads in 2018. Full Story: https://adespresso.com/blog/instagram-ads-cost/ NUMBER THREE Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking The retail category led the Kantar Millward Brown 2018 BrandZ G...

NUMBER ONE Shining a Light on Ads With Political Content Facebook is changing its ads' policies and they started with political ads. Full Story: https://newsroom.fb.com/news/2018/05/ads-with-political-content/ NUMBER TWO Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines Days before the U.S. Memorial Day holiday, Facebook, Instagram, and Twitter followed Google's lead by announcing big changes to the way political and other types of ads and content will appear and become searchable on their respective advertising network, as well as the type of information accessible to advertisers and consumers. Full Story: https://www.mediapost.com/publications/article/319807/google-facebook-instagram-twitter-refresh-polit.html

NUMBER ONE From being too broad to being too lazy: three common PPC fails  PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns. Full article: https://searchenginewatch.com/2018/05/24/from-being-too-broad-to-being-too-lazy-three-common-ppc-fails/ NUMBER TWO 17 of the Best PPC Tools to Increase Your Ad Presence Professional and skilled marketers need the right tools. Pay-per-click (PPC) marketing is very challenging. It helps to have good tools by your side. Effective PPC tools will save your time and energy. They can also help you optimize your PPC campaigns and provide you with important insights. The right tools will also help you reduce your advertising budget and increase your sales. And send highly qualified traffic from your PPC campaigns to your website. Full article: https://shanebarker...

Google is giving a lot of possibility to digital marketers. Recently one of the coolest features that I tested for one of my clients was A/B testing. With Optimize A/B testing you can simply test different elements that you think can improve your landing page experience and then wait and review the results. This free tool will help you with a basic HTML knowledge do some adjustments and then compare the results with the original landing page without receiving any help from your developers. You need to revise the Google Analytics code that you have on the page that you want to test and to avoid from flickering add another code right before the first code and there you are. If you need help, you have two choices you may follow the link below or put your request in the comment box and I will be more than happy to help. https://support.google.com/optimize/answer/6262084