Daily Digital Marketing Updates - May 25 2018

NUMBER ONE

From being too broad to being too lazy: three common PPC fails 

PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns.
Full article:
https://searchenginewatch.com/2018/05/24/from-being-too-broad-to-being-too-lazy-three-common-ppc-fails/

NUMBER TWO

 17 of the Best PPC Tools to Increase Your Ad Presence
17-of-the-Best-PPC-Tools-to-Increase-Your-Ad-Presence-[Weekly-Roundup]
Professional and skilled marketers need the right tools. Pay-per-click (PPC) marketing is very challenging. It helps to have good tools by your side. Effective PPC tools will save your time and energy. They can also help you optimize your PPC campaigns and provide you with important insights. The right tools will also help you reduce your advertising budget and increase your sales. And send highly qualified traffic from your PPC campaigns to your website.
Full article:
https://shanebarker.com/blog/ppc-tools/

NUMBER THREE

Why SEO Pros Should Care About Branding
Why SEO Pros Should Care About Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where just ranking above your competitor can be worth thousands of dollars of increased leads or sales.
Full article:
https://www.searchenginejournal.com/why-seos-should-care-about-brand/253753/

NUMBER FOUR

3 Stupid Simple Hacks to Grow Your Facebook Messenger Opt-Ins with an Auto-Responder
3 facebook messenger autoresponder opt-in hacks
When someone comments on your post, you can chat them directly through Facebook Messenger. And you can add them to your Messenger opt-in list so you can message them more. Using post comment auto-responders is a Facebook Messenger Marketing hack that grows your Messenger opt-in list. This matters because engagement in chat is outperforming email, social and search.

Full article:
https://mobilemonkey.com/blog/2018/21/facebook-comment-guard-growth-hacks

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