Search This Blog

Reza Rad

Marketing and New Technologies

Google's new Emojis

Get link
Facebook
X
Pinterest
Email
Other Apps

May 11, 2016

Get link
Facebook
X
Pinterest
Email
Other Apps

Comments

Important update to Remarketing with Google Analytics

April 07, 2017

Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick . This will allow you to reach your customers across devices when using Google Analytics Audiences. Our research shows that six in ten internet users start shopping on one device but continue or finish on a different one. With cross-device remarketing in AdWords and DoubleClick, if someone visits your website on one device, you can now reach them with more relevant ads when they search or browse on another device. Where users have chosen to enable Google to associate their web and app browsing history with their Google account, and to use information from their Google account to personalize ads, Google will use data from its signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. In order to support this feature, tw...

Information, digital marketing, and new digital world

October 24, 2015

By: Mohammadreza Rostami Rad, October 2015 Recently I have read two articles which explore some interesting information regarding online activities, digital world and sharing and producing knowledge from different point of views. First article The first article is “Digital overloaded – seduced by distraction”. Its title simply shows the main idea of this paper. The writer reviewed different items and tries to have a depth looking to reason of distraction and its related subjects. Errin Anderssen believes “in the information overloaded world, everybody is trying to grab our attention” and we, ourselves aren’t aware of this valuable asset. Facing with different titles and bombarding by information which are increasing by new technologies and companies simply resulted being distracted. It means something is happening, everybody is trying to grab our attention and also they are worried about our distraction! Distraction, one of the unknown routines, most of times, we sta...

Creating Adaptive Organizations

February 09, 2015

By: Steven Kenney Last updated 8/5/2010 http://www.amanet.org/training/articles/Creating-Adaptive-Organizations.aspx?pcode=XCRP&utm_source=t.co&utm_medium=referral&utm_content=AMA-article Since publishing The Adaptive Corporation in 1985, Alvin and Heidi Toffler have theorized about what organizations must do not only to survive but to prosper in a social-economic environment that is fundamentally different from the industrial era in which they were born. As part of our mission to provide clients a path to a profitable, sustainable future through actions to be executed today, To...