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Showing posts from 2017

New Medium, New Rules: Video Advertising in the Mobile Age

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By Mark Rabkin, VP, Core Ads, Facebook The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn't visual radio and radio wasn't an audible newspaper, mobile must be recognized for what it is: a new medium that demands new content grounded in experiences that are native to the platform like speed, choice and relevance. The golden age of TV advertising flourished when creative masters embraced the possibilities of a new medium where, for the first time ever, every household had a screen. Today, television is  still  a powerful medium where great creative work takes place. But now, it's in direct competition with mobile, a medium defined by the fact that beyond every household, every  person  has a screen, on their person, at all times. On smartphones people are in full control of what they see, where and when they want to see it. And they're exercising that agency at all times.

Important update to Remarketing with Google Analytics

Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick . This will allow you to reach your customers across devices when using Google Analytics Audiences. Our research shows that six in ten internet users start shopping on one device but continue or finish on a different one. With cross-device remarketing in AdWords and DoubleClick, if someone visits your website on one device, you can now reach them with more relevant ads when they search or browse on another device. Where users have chosen to enable Google to associate their web and app browsing history with their Google account, and to use information from their Google account to personalize ads, Google will use data from its signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. In order to support this feature, tw

Life

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Whether at Naishapir or Babylon Whether the cup with sweet or bitter run The wine of life keeps oozing drop by drop The leaves of life keep falling one by one. By OMAR KHAYYAM

Books

Have you ever heard: "Not these books, any books but those"? What did you feel inside after hearing such alarm? I felt sick!

You and yourself

Sometimes you don't really know what to say. The World and its happenings are so fast and sonetimes furious. They come such a big storm that comes and goes and doesn't care what is happening during this journey. An you are alone by yourself.