Reza Rad

Social media is starting to take off its short pants. It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards platform puberty and is still the standout leader of the pack. Google with its Google+ platform (with a development cost of over half a billion dollars) tried to take Mark Zuckerberg on, but it has become an incidental social network that isn’t taken seriously by many marketers. They play there but don’t want to work there. There are even rumours that Google is going to break it up into separate digital products by segmenting the components that got traction… like Google hangouts and photos. The emerging trends The biggest trend over the last 12 months has been the move from earned marketing attention (sometimes called free) to “pay to play”. Another is the impact of social messaging platforms such as Snapchat and Whatsapp that have become “quasi social networks” in their own right. It’s a social web shift that is d

Many years ago, I met an experienced business analyst and explained him how I was proud of my documents which I had prepared regarding a big project. He smiled at me and told me"not always everything is related to what you have prepared, sometimes, the project will go its way and your documents will not handle anything". That day I was angry of him, ant thought how a famous business analyst could be a man like him. But now, after this long journey I believe on what he mentioned and I understood how a manager can make his/her decision without caring about what you have prepared and how much time you spent on it.