Reza Rad

As a digital marketing specialist, you work in a super fast-paced environment in which everything is happening in a flash. You are a flexible person with the ability of multi-tasking, you work as a business analyst who knows other’s language and can translate it too, the web designer talks about technical codes and marketing talks from marketing point and you play the role of a translator. A high understanding of marketing and web designing with a little bit management skills would be your fundamental knowledge. You always keep yourself motivated and it is highly demanded to think out of the box. When you play around social media and PPC campaigns, it is almost the same as playing cards and having fun, but at the same time, when you are preparing your reports and you want to prove your performance against KPIs, you are somehow like a lawyer who is preparing an affidavit of documents. You put on different hats, sometimes you are a web designer, sometimes you are a marketing and so

Google faces record $3.4-billion EU antitrust fine: report Google faces a record antitrust fine of around €3-billion ($3.4-billion) from the European Commission in the coming weeks, British newspaper The Sunday Telegraph said.   http://www.theglobeandmail.com/report-on-business/international-business/european-business/google-faces-record-34-billion-eu-antitrust-fine-report/article30029730/ Google’s quick answers: Who says they are correct? Do your research Google's "knowledge panels" materialize at random, as unsourced and absolute as if handed down by God: Betty White is 94 years old. The Honda Civic is 2016's best car. Taipei is the capital of — ahem — the "small island nation" of Taiwan. If you've ever Googled a person, place or thing — which, survey suggests, you almost definitely have — then you've encountered these aggressive, boldfaced modules, one of Google's many bids for your fleeting attention. http://www.ther

Canadians can now purchase Google Cardboard directly from the Google Store A recent study reported that Canadians have an annual budget of $600 for Virtual Reality hardware . While most of the high-end headsets are well above this range, specifically the Oculus Rift and HTC Vive , Samsung’s Gear VR is currently selling for $110 in Canada. Today, Google has brought its affordable VR option to Canadians. http://mobilesyrup.com/2016/05/11/canadians-can-now-purchase-google-cardboard-directly-from-the-google-store/ Google plans to ban ads from 'deceptive' payday lenders NEW YORK -- Internet giant Google said Wednesday it will ban all ads from payday lenders, calling the industry "deceptive" and "harmful." Google's decision could have as much or even more impact on curtailing the industry than any move by politicians, as many payday loans start with a desperate person searching online for ways to make ends meet or cover an emergency.

Oracle vs. Google in $9 billion retrial over use of Java in Android (Reuters) — Oracle and Google faced off on Tuesday in a $9 billion copyright retrial, with Oracle accusing Google of stealing programming to become the world’s leading smartphone player and Google saying it acted legally as a true innovator. Oracle claims Google’s Android smartphone operating system violated its copyright on parts of the Java programming language, while Alphabet’s Google says it should be able to use Java without paying a fee under the fair-use provision of copyright law. http://venturebeat.com/2016/05/10/oracle-vs-google-in-9-billion-retrial-over-use-of-java-in-android/ Oracle's attorney tried to get Eric Schmidt to admit that Google was creepy Oracle and Google are back in court this week to determine if Google owes Oracle billions of dollars (or any dollars) over how it built Android. And the first star witness was Eric Schmidt, the executive chairman of Google's Alphabet p

Listening or reading a valuable content give me some sort of new energy. I enjoy seeing such a professional people who love their job and their career. These kind of people encourage me to do something, to move faster and think about how I am spending my time. MOZ has a great topic which is called Friday Whiteboard with a nice gentleman who presents great topics. Today I listened to the last published part, it was great and useful. They know what they are talking about and always keep it simple, short and right to point. I really like their company and their manner.

Linde Canada launches new, improved eCommerce site MISSISSAUGA, Ontario, March 30, 2016 /CNW/ -- Linde Canada Limited has launched Linde WebShop to enable customers throughout Canada to shop online . Located at http://www.shop.lindecanada.com , the site provides product descriptions, images and prices for more than 10,000 products including gases, welding and cutting equipment, consumables and safety supplies. http://www.windsorstar.com/business/cnw/release.html?rkey=20160330C4908&filter=5613&__lsa=0095-3b7c Video and virtual mail platform Cyberpost nets $2 mln in funding Cyberpost  has secured about $2 million (US$1.5 million) in seed-stage financing. The private investors in the round were not disclosed. https://www.pehub.com/canada/2016/3/3323185/ Google's new VR View tool allows easy embedding of 360-degree content Google wants to make 360-degree content more accessible for more people, and to do so is introducing a new tool: VR View. Thi

Brian Murphy joins Canadian Black Book as VP of Research and Editorial Markham, Ontario -- March 29, 2016 -- Canadian Black Book (CBB) has announced that Brian Murphy has joined the firm as Vice President of Research and Editorial.. www.collisionrepairmag.com/news/18125-brian-murphy-joins-canadian-black-book-as-vp-of-research-and-editorial Canada : Hello? It's Not Just e-mail... As Canadian and foreign companies that do business in Canada continue to struggle with the complexities of Canda's Anti-Spam Legislation compliance, some organizations are tempted to just reach for their phones instead and do some old-fashioned "cold calling," believing themselves immune from legal censure. However, they do so at their peril, because the same organization overseeing the enforcement of CASL, the Canadian Radio-television and Telecommunications Commission, also enforces rules against "unsolicited telecommunications," specifically telemarketing phone

eBay aims to transform shopping experience to compete with online giants Alibaba, Amazon TORONTO — EBay, regarded in its early days as an endless repository for Beanie babies and baseball trading cards, has transformed far beyond being a reliable place for collectables and gently used goods. http://business.financialpost.com/news/retail-marketing/ebay-aims-to-transform-shopping-experience-to-compete-with-online-giants-alibaba-amazon Rob Farina Joining Bell Media's iHeartRadio Brand Launch Surprise, surprise! Rob Farina is back in town after a leisurely sojourn in Palm Springs and the news today is he's joining Bell Media. http://www.fyimusicnews.ca/articles/2016/03/29/rob-farina-joining-bell-medias-iheartradio-brand-launch Why creativity in the digital age means brands are always in beta Digital advances have solved many everyday problems and have streamlined design, but also brought fresh challenges that demand new paths to innovation. Rebecca Col

Before the collapse of the Soviet Union. Iran was the only country that officially observed the ceremonies of Norooz. When the Central Asian and Caucasus countries gained independence from the Soviets, they also declared Norooz as a national holiday. The UN’s General Assembly in 2010 recognized the International Day of Norooz, describing it as a spring festival of Persian origin which has been celebrated for over 3,000 years. During the meeting of The Inter-governmental Committee for the Safeguarding of the Intangible Heritage of the United Nations, held between 28 September – 2 October 2009, Norooz was officially registered on the UNESCO List of the Intangible Cultural Heritage of Humanity.

by Mary Harper, 02.02.2016 @mbamaung Disruption is in, bu t you need to find your own style, writes Standard Life's Mary Harper. It’s official. Innovation is out, disruption is in. Making things better is so 20th century. Smashing it out of the court with something mind-blowing is the new black.  We’ve all heard the "we live in an age of disruption" adage. We certainly live in an age of talking about disruption, if the data is to be believed.  Every industry is bursting with examples of inspiring start-ups that have caused uproar and panic in traditional verticals, like the now infamous Airbnb and Uber, and organisations are rushing to set up innovation labs and ‘accelerators’ in a bid to keep up. But what is disruption really? And is attempting to launch an entirely new business model via a centralised ‘disruption incubator’ the only way incumbents can respond? What kind of disruptor are you? Consider these definitions of disruption: "A radic

Customer service is one of the main marketing rule and nowadays all of the companies know that losing a customer means paying more to absorb new one. Customer service helps any business to: ·         Increase customer loyalty ·         Increase the amount of money each customer spends with their business ·         Increase how often a customer buys from them ·         Generate positive word-of-mouth and reputation ·         Decrease barriers to buying If these items are accepted, then it means that any customer can be a tangible asset and the company need to keep them satisfied. But, when the demand is growing, some companies forget how customer service can be important! It was really amazing customer service experience with Bell Canada, I wanted to cancel my service 10 days ago, when I told them about it, the representative on the phone told me "you are our loyal customer and we can give you better rate and service if you stay with us". I agreed and tod