How to Blog When You Just Don't Have the Time: Tips for Solopreneurs and Small Businesses
by: Hannah Forbes-George For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this ‘the top of your marketing funnel’ (gosh I think I made myself yawn then – no more jargon, I promise), which simply means it’s one really effective way to attract your prospects before converting them into leads and customers. Despite this, solopreneurs and small businesses avoid blogging because of one universal problem . . . yes you guessed it – TIME. Their are many benefits to being a solopreneur or running a small business (my favourite being that you can make decisions and change direction quickly), but lack of time isn’t one of them. You’re so busy carrying out every function of your business, that how on earth do you have time to create three, four or five insightful, original and engaging blog posts every week on top of everything else? The f
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