by: Hannah Forbes-George For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this ‘the top of your marketing funnel’ (gosh I think I made myself yawn then – no more jargon, I promise), which simply means it’s one really effective way to attract your prospects before converting them into leads and customers. Despite this, solopreneurs and small businesses avoid blogging because of one universal problem . . . yes you guessed it – TIME. Their are many benefits to being a solopreneur or running a small business (my favourite being that you can make decisions and change direction quickly), but lack of time isn’t one of them. You’re so busy carrying out every function of your business, that how on earth do you have time to create three, four or five insightful, original and engaging blog posts every week on top of everything else? The f
NUMBER ONE From being too broad to being too lazy: three common PPC fails PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns. Full article: https://searchenginewatch.com/2018/05/24/from-being-too-broad-to-being-too-lazy-three-common-ppc-fails/ NUMBER TWO 17 of the Best PPC Tools to Increase Your Ad Presence Professional and skilled marketers need the right tools. Pay-per-click (PPC) marketing is very challenging. It helps to have good tools by your side. Effective PPC tools will save your time and energy. They can also help you optimize your PPC campaigns and provide you with important insights. The right tools will also help you reduce your advertising budget and increase your sales. And send highly qualified traffic from your PPC campaigns to your website. Full article: https://shanebarker.com
Comments
Post a Comment