Daily Digital Marketing Updates - May 30 - 2018

NUMBER ONE
Snapchat Launches New Audio-Triggered Lenses

The redesign of their flagship app bombed with users, forcing them to ease it back, while their Q1 results failed to meet market expectations, and raised questions about the company’s future. Add to that Facebook’s continued push into Stories, heralding it as the next bog social sharing shift, and there’s been a fair bit to be salty about at Snap HQ.
Full Story:
https://www.socialmediatoday.com/news/snapchat-launches-new-audio-triggered-lenses/524529/

NUMBER TWO
Instagram Ad Costs: The Complete Updated Resource for 2018

With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative and gain a competitive edge by using the platform to run ads in 2018.
Full Story:
https://adespresso.com/blog/instagram-ads-cost/

NUMBER THREE
Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking

The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion.
Full Story:
https://www.mediapost.com/publications/article/319890/google-leads-ad-search-focused-tech-companies-to.html

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