Creating a Call only campaign in New AdWords interface!
A call only campaign as Google defines is "To get phone calls to your business, set up a call-only campaign to encourage customers to call you by clicking or tapping your ad. With call-only campaigns, you bid to drive calls to your business instead of clicks to your website. You can set your ads to show only when your business can take calls, so you won’t miss an opportunity to connect with your customers."
But creating this campaign in new Google AdWords interface is a little bit tricky.
Instructions
To create your new campaign please follow these steps.
3. Click the plus button , then select New campaign.
4. Select the Sales or Leads goal.
Please be advised that sometimes the appearance would be different.
5. Select the Search campaign type.
6. Under “Setup details,” select Get phone calls.
7. Click Continue.
8. Enter your campaign name at the top of the page.
9. Choose your Location and Language targeting. Enter your daily budget and select any other settings you’d like for your campaign.
10. Pick your bidding strategy, set the start and end time, and set the schedule of your campaign.
11. Enter your ad group name at the top of the page, then add your keywords at the box down the ad group name, and click on the "save and continue" button.
12. Click the plus button.
13. Add your business name (You are limited to 25 characters.) You have to description line to fill, each one will give you 80 characters. Then enter your website URL and then repeat it again in the next box. Click Done.
14. The other steps are the same as regular search only campaigns.
Las Word
As Larry Kim explains "with mobile, you capture 100% of the calls to leads, and you’re able to connect with them at the precise moment you need to – when they’re actively searching and ready to commit to a purchase. Based on the data in the figure above, we estimate that calls to a business are worth at least three times as much than clicks to websites, making this a powerful way to reach time-sensitive leads you may lose otherwise."
Good Luck!
But creating this campaign in new Google AdWords interface is a little bit tricky.
To create your new campaign please follow these steps.
- Sign in to your AdWords account.
- Click Campaigns in the page menu on the left.
3. Click the plus button , then select New campaign.
4. Select the Sales or Leads goal.
Please be advised that sometimes the appearance would be different.
5. Select the Search campaign type.
6. Under “Setup details,” select Get phone calls.
7. Click Continue.
8. Enter your campaign name at the top of the page.
9. Choose your Location and Language targeting. Enter your daily budget and select any other settings you’d like for your campaign.
10. Pick your bidding strategy, set the start and end time, and set the schedule of your campaign.
11. Enter your ad group name at the top of the page, then add your keywords at the box down the ad group name, and click on the "save and continue" button.
12. Click the plus button.
13. Add your business name (You are limited to 25 characters.) You have to description line to fill, each one will give you 80 characters. Then enter your website URL and then repeat it again in the next box. Click Done.
14. The other steps are the same as regular search only campaigns.
Las Word
As Larry Kim explains "with mobile, you capture 100% of the calls to leads, and you’re able to connect with them at the precise moment you need to – when they’re actively searching and ready to commit to a purchase. Based on the data in the figure above, we estimate that calls to a business are worth at least three times as much than clicks to websites, making this a powerful way to reach time-sensitive leads you may lose otherwise."
Good Luck!
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